The brand's visual identity got a makeover to capture artist and writer Emily McDowell's uniquely encouraging and humorous tone of voice. I spearheaded a new approach to photography, incorporating playful, yet modern styling to complement the brand's featured products, along with dynamic compositions and dramatic shadows to enhance the overall brand aesthetic.

Simultaneously, the website underwent a transformation, now boasting a cleaner design. By adopting a minimal color scheme, it became a canvas for all the vibrant products to truly stand out.  

Art + Photography Direction  /  Design  /  Print Production