Rowenta

I concepted, art directed, and styled social posts that demonstrated the versatility of Rowenta's products — from ironing clothes and linens, to steaming and disinfecting shoes. In the midst of the coronavirus pandemic, the brand's focus leaned more on the strengths of their steamer products to disinfect household items. Tutorials helped the audience create their own DIY face masks, and provided them social distancing ideas, such as sending their loved ones gifts wrapped in crisply ironed, sustainable fabric.